Allergy Friendly Company Supports “Non-GMO” Movement
and “Just Label It” Campaign
WINDHAM, NH – January 20, 2012 – HomeFree, “treats you can trust,” today announced that it has received Non-GMO Project Verification of its newest line of gluten free allergy friendly mini cookies. Specific varieties include chocolate chip and chocolate chocolate chip for grocery and food service. Also verified are HomeFree’s new vanilla mini cookies, which were a finalist for Best New Food at Natural Products Expo East 2011 and also were recently awarded recognition from Shape Magazine for being a delicious, healthy snack. The Non-GMO Verification adds to HomeFree’s health related certifications, making it easy for consumers to select healthy choices.
Certifications carried by many of HomeFree’s products include: Organic, a good source of whole grain, kosher pareve, vegan, and gluten free, and HomeFree additionally offers options that are heart healthy, low glycemic, low sodium, and meet SB-12 nutritional guidelines for schools. Now consumers will additionally find the Non-GMO Project Verification stamp on these HomeFree cookie boxes. HomeFree’s products have always been Non-GMO, but HomeFree is now taking this additional step of joining in and supporting the verification program. The Non-GMO Project is the only third party verification available in the U.S. and Canada for rigorous best practices for avoidance of GMOs (Genetically Modified Organisms).
Founder and president of HomeFree, Jill Robbins, is an avid supporter of the food allergy community which ties into her making the choice to pursue Non-GMO Project Verification. “As a mother of a child with food allergies, it concerns me that there are currently no reliable, definitive tests which can predict whether or not proteins in genetically engineered foods might trigger an allergic reaction. In establishing HomeFree’s exceptionally high standards for ‘allergen free,’ it has been important to us not only to source ingredients without allergen cross-contamination, but also to source ingredients that are non-GMO.”
In addition to sourcing and labeling for non-GMO’s, HomeFree agrees with the more than 90% of Americans who want the government to require labels on genetically modified foods. According to a number of recent polls published at justlabelit.org, the majority of North American consumers who were asked said they would not buy food that has been genetically modified. Consumers who want the information to make these choices can visit nongmoproject.org, and those who wish to support the most recent Just Label It campaign can go to justlabelit.org to join an online petition to the FDA which currently has over 500,000 unique comments in support of mandatory food labeling with a goal of reaching 1 million this spring.
HomeFree, LLC, is the maker of delicious, all natural or organic, ready-to-eat whole grain cookies and coffee cakes free of common food allergens including peanuts, tree nuts, eggs and dairy. With the highest commitment to product integrity, HomeFree sources its ingredients with great care and conducts allergen testing on ingredients and random product batches. HomeFree, a woman owned business and a Certified B Corporation® for its commitment to environmental and social responsibility is headquartered in Windham, NH. HomeFree distributes its cookies throughout North America, with most recent product launches in Southern California and Canada.
A mother and clinical psychologist, Jill Robbins turned to baking when her son was diagnosed with food allergies thirteen years ago. Having authored Allergen Free Baking: Baked Treats for All Occasions, and founded HomeFree, LLC, Jill Robbins focused on creating a solution to the social aspect of food allergies, so that children and adults with allergies can participate fully in school and social events when treats with potential allergens are served. Learn more at homefreetreats.com or connect via Facebook and Twitter.
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For More Information Contact:
Jill Robbins
President
info@homefreetreats.com
(603) 898-0172
