A Cookie Company with a Conscience

Windham, NH – February 28, 2012 – HomeFree, LLC today announced that it has been officially certified as a B-Corporation by B Lab, a nonprofit organization dedicated to using the power of business to solve social and environmental problems by creating a new class of corporations required to create benefit for society. HomeFree is the maker of delicious, all natural or organic, ready-to-eat whole grain cookies and coffee cakes free of common food allergens including peanuts, tree nuts, eggs and dairy.

Jill Robbins, HomeFree founder and president, states “We believe manufacturers have a responsibility to be good corporate citizens. We support B Corp because it values, models, and encourages corporate contribution to society by setting a measurable standard. The more companies join together, the more that standard will become the norm.” Currently, there are over 450 Certified B Corporations across 60 different industries who have officially committed to publicly report their social and environmental performance using B Corp’s established third-party standards. HomeFree was founded in order to address a social issue: The physical and emotional challenges faced by people with special dietary needs, including the 1 in 13 American children with food allergies. HomeFree makes it easy for families and schools to offer healthful treats that include everyone. Other ways in which HomeFree demonstrates B Corp values include: providing education and consultation, contributing to allergy related organizations, offering a flexible work environment, and considering the environment in its production decisions. For example, HomeFree cookie cartons are made with bio fuel and wind power.

B Lab is a nonprofit organization dedicated to building a new sector of the economy that uses the power of business to solve social and environmental problems, driving systemic change through interrelated initiatives which include building a community of Certified B Corporations to make it easier for all of us to discover and support such companies. For more information, visit bcorporation.net online.

Jill Robbins is a mother and clinical psychologist who turned to baking when her son was diagnosed with food allergies thirteen years ago. The author of Allergen Free Baking: Baked Treats for All Occasions, and founder of HomeFree, Jill Robbins focuses on creating a solution to the social aspect of food allergies, so that children and adults with allergies can participate fully in school and social events when treats with potential allergens are served. Learn more at homefreetreats.com or connect via Facebook, Twitter and blog.

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For More Information Contact:

Jill Robbins
President
HomeFree, LLC
info@homefreetreats.com
(603) 898-0172

Allergy Friendly Company Supports “Non-GMO” Movement
and “Just Label It” Campaign

WINDHAM, NH – January 20, 2012 – HomeFree, “treats you can trust,” today announced that it has received Non-GMO Project Verification of its newest line of gluten free allergy friendly mini cookies. Specific varieties include chocolate chip and chocolate chocolate chip for grocery and food service. Also verified are HomeFree’s new vanilla mini cookies, which were a finalist for Best New Food at Natural Products Expo East 2011 and also were recently awarded recognition from Shape Magazine for being a delicious, healthy snack. The Non-GMO Verification adds to HomeFree’s health related certifications, making it easy for consumers to select healthy choices.

Certifications carried by many of HomeFree’s products include: Organic, a good source of whole grain, kosher pareve, vegan, and gluten free, and HomeFree additionally offers options that are heart healthy, low glycemic, low sodium, and meet SB-12 nutritional guidelines for schools. Now consumers will additionally find the Non-GMO Project Verification stamp on these HomeFree cookie boxes. HomeFree’s products have always been Non-GMO, but HomeFree is now taking this additional step of joining in and supporting the verification program. The Non-GMO Project is the only third party verification available in the U.S. and Canada for rigorous best practices for avoidance of GMOs (Genetically Modified Organisms).

Founder and president of HomeFree, Jill Robbins, is an avid supporter of the food allergy community which ties into her making the choice to pursue Non-GMO Project Verification. “As a mother of a child with food allergies, it concerns me that there are currently no reliable, definitive tests which can predict whether or not proteins in genetically engineered foods might trigger an allergic reaction. In establishing HomeFree’s exceptionally high standards for ‘allergen free,’ it has been important to us not only to source ingredients without allergen cross-contamination, but also to source ingredients that are non-GMO.”

In addition to sourcing and labeling for non-GMO’s, HomeFree agrees with the more than 90% of Americans who want the government to require labels on genetically modified foods. According to a number of recent polls published at justlabelit.org, the majority of North American consumers who were asked said they would not buy food that has been genetically modified. Consumers who want the information to make these choices can visit nongmoproject.org, and those who wish to support the most recent Just Label It campaign can go to justlabelit.org to join an online petition to the FDA which currently has over 500,000 unique comments in support of mandatory food labeling with a goal of reaching 1 million this spring.

HomeFree, LLC, is the maker of delicious, all natural or organic, ready-to-eat whole grain cookies and coffee cakes free of common food allergens including peanuts, tree nuts, eggs and dairy. With the highest commitment to product integrity, HomeFree sources its ingredients with great care and conducts allergen testing on ingredients and random product batches. HomeFree, a woman owned business and a Certified B Corporation® for its commitment to environmental and social responsibility is headquartered in Windham, NH. HomeFree distributes its cookies throughout North America, with most recent product launches in Southern California and Canada.

A mother and clinical psychologist, Jill Robbins turned to baking when her son was diagnosed with food allergies thirteen years ago. Having authored Allergen Free Baking: Baked Treats for All Occasions, and founded HomeFree, LLC, Jill Robbins focused on creating a solution to the social aspect of food allergies, so that children and adults with allergies can participate fully in school and social events when treats with potential allergens are served. Learn more at homefreetreats.com or connect via Facebook and Twitter.

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For More Information Contact:

Jill Robbins
President
info@homefreetreats.com
(603) 898-0172